SUSTAINABILITY CERTIFICATION FOR TOURIST DESTINATIONS

There is currently a growing interest on the part of tourists in sustainability and responsible consumption. This increasingly translates into customers choosing destinations that combine resources of tourist interest with strategies aimed at environmental conservation or the creation of wellbeing in the community.

Tourist destinations, hand in hand with administrations and other entities in the territory, are taking on the challenge of responding to this growing demand and gradually working to integrate them into their tourism development model.

In this sense, sustainability, as a factor of competitiveness under criteria of quality and identity compared to other models, must be understood as a process of shared responsibility for the tourism value chain.

The work for the creation of a sustainable tourist destination allows for the establishment of a comprehensive strategy to achieve a sustainable, innovative and resilient tourist ecosystem, minimising seasonality and promoting diversification, sustainable mobility, the concept of a safe destination and the optimal management of its public spaces and natural and urban environments.

Achieving the TUDESTINO SOSTENIBLE Certificate helps to design a sustainability management strategy for the destination that is adapted to each territory and the different agents that make up its tourism fabric, implementing continuous improvement measures and facilitating the dissemination of its commitments to sustainability.